Studio Brief 02 - Practical - Production

Tote Bags:

The limited edition "Split Shot" tote bags will be of a high quality this means the amount of stock will be kept to a minimum (stock of around 200/250) as it is cheaper for Laynes to get a small batch of very good quality products done rather than getting many printed. One of the selling points is that the tote is limited, this will encourage regulars of the cafe to purchase the bag. To help appeal to the target audience the bag will be made from an english based company which will ensure the good quality of the product, although this will make the bag more expensive the consumer will be able to see what they are paying for and they also understand how important it is to support local independent businesses through side projects like this. 

The smaller, more affordable and non-limited tote bags will be done by a company that uses recycled materials for their products this keeps the cost down for both Laynes and the customer. The smaller bags will be widely available, the idea being that Laynes always has them in-stock so that people can purchase one along side a coffee. Both types of bags will only be available from the shop, but will be advertised on social media, this is so people have to come to the shop to support the brand, helping to bring more business in. 

T-shirt: 

Made from organic materials and made in England, the t-shirts will be of excellent quality, what you would expect of any of the customers favourite "trendy" brands. Having the t-shirts as a well made products helps to sell the product to this sort of target audience, they will only be able to purchased from the shop. But if they do well alongside the other products there is potential to sell online as well as in store to allow a wider target market. Keeping the t-shirts to a limited batch of 500 will mean that the demand for a new design will be higher and this means Laynes then introduce new products. 

Kitchen Towel:

Linking in with the other products the kitchen towel prints will be made on to high quality ethically sourced material as this will also give the towel nice feel and look. The towels will have to be hand screen printed, which will make them more expensive than a normal towel but the customer can see what they are paying for as it has more than one purpose. Again it will only be able to be purchased from Laynes as part of this small collection of merchandise. As it is hand printed this will also have an impact on the number available and they will be done by batch order (200 a time) which makes it cost effective for the cafe if they don't sell as well as intended.  

All products to be made in collaboration with small British brand Good Measure. This will unsure that the quality is high and the ethics of the products are good. This will help to appeal to the target audience in mind. 

https://www.goodmeasure.co.uk/