Studio Brief 02 - Practical - Distribution

Laynes Espresso social media platforms (mainly) Instagram are increasingly growing, which means they are connecting with good range of their target audience. In terms of distribution, I believe that for the initial stage of selling these products it would be more beneficial for Laynes to only sell the products in store as this will help to bring new and regular customers into the store to purchase these products. 

Laynes is also very popular among young creatives within Leeds and surrounding areas, many of which have large/influential followings on social media like Instagram. This will also help the products to be seen as a good majority will interact with the social media pages including the people that work there. 

Advertising on social media is also very cost effective, meaning that Laynes don't have to pay anything to advertise the products. Using social media as a form of distribution for the products means that Laynes create advertising campaigns like giveaways or competitions to get the audience to further engage with the product range and the brand as well.