Final Outcomes -
Split Shot limited edition tote bag
Flat White T-shirt
Illustration kitchen towel
Standard logo tote bag
The final outcomes of my merchandise for Laynes Espresso Leeds. I have curated a range of products that will be sold in the shop, the products that I have chosen I feel best fits to the target audiences likes and interests. The main focus of the design is to advertise the brand is the best way possible but without the customer realising as they will just like the design meaning they want to support the brand. All the products would be made sustainably as this is something that the customers can also relate to, as most people would not like to purchase products that have come from sweatshops or unethical places. This also means that the quality is high which links into the ethos of Laynes Espresso as they would only want to sell good quality products to their customers.
How this links my essay, I focused on the fact that the consumer of a brand wants to be able to feel part of the brand this can be done in a number of ways. In this case I have used apparel and similar products to connect with the consumer, products like these are very common among the clientele of a coffee shop this is shown through my research. The products help the consumer to feel part of the brand/community as if they see other wearing/using the merchandise they will be able to relate whether this is over social media or in person it helps someone feel affiliated with a certain brand, in this case Laynes; this is why this was the most appropriate outcome. The focus has been taken from consumer psychology and it is proven that products like these will appeal to the customer and their ethics.
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