Studio Brief 02 - Practical - Reception

To test my final outcome I wanted to speak to the target audience to see if what I have created was appropriate. This was I would know how well the final outcome has worked, by speaking to be people which the products are aimed at I am able to see how well each product would do and I will also be able to get feedback and suggestions of how I could take this project further. 

Q: Why do these products appeal to you? 

A: The simple application of the branding makes it more wearable and not like a typical piece merchandise. 

Q: Do you feel that the design is relevant to the target audience?

A: In terms of the product range the products are usable in day to day life. Unlike other brands that use products that only have one purpose for example I could use the kitchen towel for more than one use like framing it as a piece of art. The materials used for the products are of a good quality, which adds value to the product making you want to invest more in the brand. 

Q: What are your thoughts on the products, which is your favourite? 

A:The limited edition tote bag. It helps to sum up what Laynes is about, as it is also informative as well as practical on a day to day basis. In the future consider other products use as cups that can help symbolise the brand to help reach new audiences. 

Q: Can you see how design has been used to target the audience and make them feel part of the brand? 

A: Yes, the design has been used help the customer understand more about what they are buying and about the brand itself. 

Q: Why do these products appeal to you? 

A: Coffee has become more than just a product and more of a culture, I associate these sorts of products with the sort of interests that I have. I also like the idea of being able to support a local brand that I visit regularly. 

Q: Do you feel that the design is relevant to the target audience (you)?

A: Not to everyone that visits but I feel that coffee enthusiast/regular customers will like this style of design. They products are also very functional and can be used regularly.   

Q: What are your thoughts on the products, which is your favourite? 

A: Limited edition tote bag, as it is specially to own a limited product. I also like the size and quality of the product. It is also nice to look at as well as teaching you a little about the brand. 

Q: Can you see how design has been used to target the audience and make them feel part of the brand? 

A: Yes I would agree. With the likes of an independent coffee shop it good to have limited products as it will make people feel part of the community as the target audience would prefer to have a product that many people can't get their hands on. 

It is clear that people have received the products in the way that I attended. It has shown me how you can use design to connect with the target audience and also show how important design is when it comes to independent brands like Laynes as they cab rely on products like these to help the business to grow. By creating a unique range of products I have been able to add value to the business and connect with the consumer differently to how they would by just selling coffee.