Graphic Design and addressing social stigmas
More specifically - How can Graphic design help to remove the stigma surrounding mental health issues?
Chapter 1 - Intro (400)
- What is the research question?
- Outline essay
- Brief summary of how graphic design has changed peoples opinions over the years starting with propaganda
Chapter 2 - Context & Themes (2000)
Propaganda (600)
- What is propaganda? (define)
- Example of good propaganda
- Types of propaganda (black, grey white) explain the difference between using examples
Graphic Design (400)
- Introduce persuasion, how does this differ from propaganda (propaganda vs persuasion)
- Compare advertising to propaganda - whats similar and why is it not right for MH
- Propaganda is like advertising and persuasion is like branding
- Brand theory, how do you get the consumer to buy into the brand
- How can branding be used to tackle the stigma around mental health
Mental health (400)
- What is a stigma?
- Facts on where the stigma is happening most
- Discuss how mental health is presented and spoken about in society? Use evidence
Graphic Design and stigma (600)
- How branding can successfully tackle stigma
- Why is graphic design the answer to the problem? (can graphic design save your life? and First things first manifesto which then links to design as a form of education)
- What is the role of the designer? (the designer's role is to educate) How should we approach this type of problem? Link to back branding
Chapter 3 - Case studies of practice (Time to Change) (1500)
- Evaluate brand
- How effective is the overall design, consider use of logo, website, social media and current mental health campaigns
- How do these elements of the brand come across to the target audience
- Positive and negatives, how can we learn from what they have done
Chapter 4 - Conclusion
- Review the research
- Show how what I have found can be applied to the issue
- How does graphic design remove stigma?
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