As part of my research I discovered this exhibition at the Wellcome Centre, the exhibition explores the relationship between graphic design at health care. The exhibition covered six sections there was three that were relevant to my research, persuasion, education, and provocation. In each section it covered different graphic design outcomes that had been produced to help solve a health care issue.
It was interesting to see how graphic design had been applied within this field and there was some very innovative projects from very well respected designers such as, the identify for Heart & Stroke Foundation designed by Paula Scher, the We Listen campaign for Samaritains by MullenLowe and speculative cigarette packaging By Build.
Heart & Stroke Foundation designed by Paula Scher
This redesign has created a more modern and relevant identity that helps to inspire a younger audience to support the organization. Combining the heart and stroke marks makes it into a minimal logo and the use of this against bold, clear San serif lettering helps to create easy communication with the audience making it appeal to almost anyone.
We Listen campaign for Samaritains by MullenLowe
This innovative campaign found that for people to identify with the posters, they would need to reach out with real-life problems. So they created statements based on some of the most common causes of distress. Highlighted words in the statements revealed the subtext, that despite seeming fine, people still needed to be heard. The idea behind the photography was shooting people from an angle to give you the idea that Samaritans are going to treat what you say anonymously.
The message from Samaritans is, ‘We don’t just hear you, we listen’, reassuring callers that dedicated listeners are there to support them with whatever they are going through.
The posters were launched at the beginning of 2016, and within six months had been rolled out throughout the UK in a multitude of shapes and sizes. The campaign is scheduled to last at least two years.
Speculative cigarette packaging By Build
Build created these satirical yet serious visualizations of how a packet of 20's might look should the branding be stripped away. They also offers up some interesting alternatives to the platitudinous "Smoking Kills" warnings; giving smokers some serious insights into how much time each pack smoked will rob them of, and making a feature of the terrifyingly long list of ingredients that go into each pack.
This sort of design shows how you can use good design for a purpose, although these designs never got used I think they would have been a very impactful in getting people to understand the health issues related to smoking.
AIDS in the 1980s
The exhibition also featured a the 1980s AIDS campaign which was one of the most effective public service campaigns to date. The medium, tone and look of the campaign were supported by the biggest media exposure possible. AIDS was a serious problem, taken seriously by government, for the welfare of all members of society. The campaign used serious and competent curatives and designers, grown-up film directors to communicate the strong message. Full-page newspaper adverts, big roadside posters and mass leafleting on wartime scale reinforced the single-minded public message.
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