For my research question, I will be looking at how graphic design impacts small businesses; but to make it more relevant to me I my research question will be focused on the coffee scene around Yorkshire. This question will allow me to explore a range of disciplines within graphic design for example branding and advertising but not only will it do this it will allow me to evaluate the design scene that I am currently emerging into, which will benefit my personal practice.
1a. Is it viable
Yes, there is much to research and I believe that it is a subject that is very relevant to a lot of designers out there. But the way that i am thinking about writing this essay suggests that the theories aren't only relevant to coffee within the north of England it can be applied to any business, but using coffee shops is a good way to contextualise the question.
2. Defining the design problem
I believe that there is enough scope for me to develop a design problem from the question, the possibilities are varied. Whether it means that I re-brand a coffee shop that has inadequate branding to show the power of design or take elements of a re-brand I will be able to show how powerful design is as a business tool.
3. Client needs or requirements
I believe that there are many opportunities to take small coffee shops that have bad design and show how they can use design to better their business, but I would also be able to show any brand real or not can use design to help a business.
4. Audience
Through thinking about my research question I believe that my audience for both the essay and the design response would be designers and coffee lovers. As these sort of people will be able to understand the points I am trying to put across.
5. Mandatory requirements
The physical piece of graphic design should be influenced and informed by my essay question and research. There should be a clear correlation between the two.
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