Introduction -
- Address the question
- Why is the question important
- How will I answer it
- How is the question relevant to current design trends in the UK
Paragraph 1 - What is design value?
- What is design?
- The value of design?
- Why design is used as a business tool?
Paragraph 2 - How design has added value to ... company?
- Use quotes to back up why design has been used by large companies
- Evidence how design has been used as a business tool by big brands
- Use this part of the essay to express the importance of design for businesses
Paragraph 3 - Leeds
- Why Leeds?
- Leeds vs London
- Facts and figures that help explain why Leeds has become the place it is now for design
Paragraph 4 - Laynes Espresso Leeds
- How have they achieved good design?
- Compare this to larger companies (triangulation)
- Primary evidence
Paragraph 5 - Stories Leeds
- How they use design?
- How has it benefited the business?
- Relate back to key texts that will help explain my theory
Conclusion -
- Review what the points I have made
- Bring the question to a close
No comments:
Post a Comment