The information pack needed to include a number of different items that office workers can use to learn more about mental health. I was able to talk with my peers about what would be the most appropriate things to go inside a pack like this.
The purpose of the pack is to encourage people to talk about how they feel so if they have the information about the subject they have no reason to speak badly about it and then they are able to help themselves and others around them that are suffering from mental health issues. As well as the pack the scheme needs a string brand that will be used to help promote the scheme, making a strong brand will encourage people to get behind the values of the brand which should shift opinion.
Time to Change Mental Health Information Pack contents ideas -
- Mood cards that can be placed on desk or similar, makes people feel more confident talking about how they feel
- A-Z flash cards about different type of illnesses
- Conversation starters
- Mood charts / calendar
- Stickers (smiley face)
- Car - air fresheners as people will see these every morning when they are driving to work etc (reminding to be
- Lighters
- Further info section (helplines etc)
- Publication / poster zine for general info on well being with in the workplace
- Bookmarks
- Stress ball / bouncy ball
- Presentation / text video with a voice over into introduce scheme within the work place (what the campaign is about etc)
- Pink card - stress, yellow card - unhappy/bit down, blue card - feeling good
- Note book
Identity / Logo -
Initial sketches
After understand what I needed to do to produce the campaign I needed to start by creating an identity for the whole thing. As the main idea behind the campaign is the information pack, I thought the best way to describe the information pack would be as a "workplace first aid kit - for mental health" as this was the gerenal idea for the pack.
I started by thinking about what I could name the pack as it needed to have a strong name that would work well alongside Time to Changes brand. As you can see I looked at a number of different names non of which I really thought worked that well as it need to be very catchy.
At this stage my more favoured idea was the "Conversation Kit" as I thought that it gave the idea tone of voice as well as a good description of what the pack was. The problem with this name was that I could not make the logo work as well with the name as I would have liked, the brand needs to be very strong and noticeable and when I asked for feedback many people thought that it was not a good idea to change it from "conversation kit" to "convo kit" as the logo wasn't strong enough like this (boring).
I took the ideas that had drawn and moved them on to the computer this made me realise what worked and what didn't. The name made it difficult was i was not able to get the type of logo that I was looking for. However this stage was very important as i was trying to see how I could visualise my themes (health, minds and talking) although it was unhappy with the logo development I was able to take elements which I thought worked.
After some discussion about the logo I was able to come up with a name that suited the campaign better. As the campaign as about creating conversation and everything is within a pack I decided to go with the name "Talk It." because it has a catch to the name making it remeberable for people.
I was able to take elements of the other logos that I had failed to make and apply them to this new name. This seemed to work a lot better and I could see a stronger logo in the making.
I used the idea of the speech bubble with two marks to help represent the idea of conversation as I thought one by itself would not represent that we need to do this together. However I had nothing to relate the logo back to mental health and it wasn't obvious what the logo really was for. By adding the cross the corner this made it link back with the health side of the brand which is now simply represented by cross.
Talk It. Theme -
For the colour choice, I needed to consider the psychology of the colour and what it means to the audience. From my research I had already seen that blue was the colour that relates to mental health as it represents values such as peace, mindfullness and trust just to name a few. To compliment the blue I needed to find another colour that would balance it out as i could not just have the whole brand in blue and white. A bright and strong yellow was my next choice as it is a very eye catching colour, it also has the values that relate to being happy which is something that I wanted to encourage within the overall brand,
I decided that I woudl use these two colours together as they it would create a bold yet meaningful theme for the Talk It campaign, the use of these colours should help to make the brand more remeberable to the audience and it will help it stand out within the dull workplace which is something that I was told I should consider.
The typefaces that I choose for the brand are simple san serif typefaces that are bold enough to standout well with the colour choice, this was key as I did not want the typeface to get lost within the colour. Haptik is being used for the logo type as I felt it was very strong visually, however I wanted the typeface to also give a friendly tone of voice. To make it more friendly which is key for a mental health charity I customised the the typeface by slighly rounding the corners of the typeface. I found that this worked well within the logo as the logo is already using rounded corners on the speech bubble. For the body type I found Work Sans which I deemed appropreaite as the brand was for the workplace, it is legible at small points sizes as well whoich makes it perfect for the body copy.
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