OUGD601 - Practical - Final Idea & Brief

After getting the feedback on my ideas this helped me to figure out which idea would be the most appropriate alongside my essay question (How can Graphic Design change the social stigma of mental health?). Within the essay the I am focusing on how the different propaganda devices such as Bandwagoning, Transfer, Testimonials and Glittering Generalities have been applied to advertising today. These devices help to create a framework that can be used to help reduce the stigma of mental health. 

My idea of using an awareness day to create a campaign is the most appropriate way of applying these devices. After discovering that the workplace was one of the most stigmatised environments for people with mental health issues I decided that I should produce a campaign/strategy that focuses on the workplace which would focus on educating the audience about mental health issues and how they affect people. 

As branding was one of the key theories that I am looking at in my essay I thought the best idea would be to create a campaign that is separate from a charities core identity as this would show the public that how real the problem accurately is today. 

Brief

Question:

How can graphic design increase awareness and further challenge social stigma surrounding mental health?

More specifically mental health within the workplace. 

Background:

60-70% of discrimination is found in the workplace

More needs to be done to educate people on mental illnesses

Talking about mental health needs to become freer 

1 in 4 workers will be affected by mental health by conditions like anxiety, depression and stress every year

Mental ill-health is the leading cause of sickness absence in the Uk - costing £1,035 per employee per year

Brief:

As part of Time to Change's Time to Talk 2018 create an awareness scheme/campaign that focuses on reducing the stigma of mental health in the workplace. Its aim should be to educate the audience on mental health and encourage more people to talk about these issues more openly. 

Deliverables: 

Identity for the campaign that is separate from the charities core identity. This should include, logo, theme, some form of publication to educate and poster campaign this should aim to catch peoples attention in the workplace and make the issue of mental health more interesting in a dull environment.  

Considerations: 

Consider what people need to make them understand more about mental health and how that can be appiled within the workplace. What would be the best way to educate lots of people which will ultimently provoke a response.