Studio Brief 01 - Essay Feedback

My feedback from my essay was positive but also very constructive, I now know what I need to do to make the essay a better submission. But it will also help make the essay make more sense as it currently has a goos structure and theme but by changing certain areas it will be a lot more informative and this will help to link to my practical work. 

Notes from feedback to help with adding to essay - 

• Promising start
• The focus is clear and has good relevance to design
• Enough/good amount of research
• Solid structure 
• Add about brand theory (Jansson-Byod)
• Consumer psychology material can be added to help with triangulation  
• It is a real designers cop project, it's not theory first
• The focus is good
• Look at referencing Wally Olins 
• How design can create an illusion by giving people access to their desired-self