I am now at a stage where I am able to think about what my design response could be for my cop project. I planned/wrote my essay with my design process at the forefront of my thinking as I wanted the project connect as easily as possible. My question How does good design add value to independent coffee shops in Leeds? has made me think about how this can be put into practice by highlighting the my key points of my essay I have been able to produce a number of possible ideas that all help to solve the problems that I have bought up.
- The value of design in small coffee shops
- How to achieve good design for a small business
- How design benefits any business
- Design culture within Leeds
- How people want to feel part of a brand/community
Problems -
- Harder for small brands to have impact on a large audience
- Some independent coffee shops aren't using good design
- Design is not being utilised enough by some shops
- Not enough support for the small brands
Solutions/Ideas -
- Unique coffee packaging for a independent coffee shop in Leeds
- Updated promotional print collateral for a coffee shop
- Rebrand a coffee shop that has not made use of good design (bean & bud)
- Look at how a coffee shop can improve their use of design
- Packing - use it to connect with the customer
- Prints about coffee for café's to sell
- Merchandise - making people feel part of the brand/community
- Loyalty scheme for independent businesses in Leeds - link to Leeds Indie Food
- Leeds Coffee Festival (maybe include north of England)
- Visual Guide to coffee in Leeds
- Social media content for a Leeds coffee shop
- Publication/zine on coffee culture in Leeds
- Branding for a new coffee shop in Leeds
- An music/food/drink event at a café in Leeds (branding)
- Website redesign
- App guide to the best coffee in Leeds
- Design branding a new coffee shop
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