No that I have my research question I am able to start looking for sources that will help shape my essay. I will be looking to find information about how design can benefit a business, not matter what size. I will also try and identify people that I can interview to get an insiders perspective on the coffee scene in Leeds.
Design value:
What is the real value of deign (report) -
http://www.designwestmichigan.com/wp-content/uploads/2014/03/DMI_Review-What_is_the_Real_Value_of_Design_Jeneanne_Rae_Motiv_Strategies-WEB.pdf
Why small businesses should make design a priority -
http://www.howdesign.com/design-business/small-businesses-graphic-design-priority/
The value of design -
http://www.dmi.org/?DesignValue
Design council video -
https://www.youtube.com/watch?v=FvKjx12DfJ8
Adobe: importance of design for business -
https://blogs.adobe.com/creative/design-advantage/
How Apple use design -
https://www.cleverism.com/why-apple-design-successful/
The value of design (Design Council) -
http://www.designcouncil.org.uk/resources/report/factfinder-value-design
Leeds coffee scene:
Laynes espresso interview -
http://www.leedsloveaffair.co.uk/eating-in-leeds/laynes-espresso/
Stories Leeds (first look) -
http://confidentials.com/leeds/first-look-stories-oakwood
Passport Stories branding -
http://www.wearepassport.com/project/stories/
Interview with Dan Saul Pilgrim, creator of publication Coffee Shop North
Leeds economy -
http://www.leeds.gov.uk/Business/Pages/Leeds-economy.aspx
Texts:
Challenging the big brands: How new brands win market share with innovative design. Evans, J. and Cullen, C.D. (2003)
Design thinking: integrating innovation, customer experience and brand value. Lockwood, Thomas (2010)
Introducing visual identities for small businesses. Klanten, Robert (2012)
